Market Information
Leasing Information
Sunrise MarketPlace by the Numbers
| Annual BID Budget: | $800,000 |
| Citrus Heights population: | 88,000 |
| Number of free shopping center parking spaces: | 13,000 |
| Number if square feet for district business properties: | 13,119,546 |
| Number of cars per day Sunrise/Greenback: | 50,000 |
| Number of Cars per day Sunrise/Madison: | 60,000 |
| Public Area Improvements since BID formed: | $6,000,000 |
Total SMP square feet
| 11,951,892 | |
| Office | 1,249,105 |
| Annual sales revenue | Nearly $450,000,000 |
| Number of Businesses: | More than 400 |
Brand Position
Sunrise MarketPlace is a collection of approximately 400 businesses, services and restaurants densely packed into a 10- block area surrounded by some of the region’s most traveled thoroughfares. We offer consumers a variety of retail, dining and professional services in a safe, attractive and convenient and unique environment.
Consumers
- Primary: adults 35-54 in Citrus Heights, Orangevale and Fair Oaks; income $35-70,000
- Secondary: 25-54 in Carmichael, Folsom, Roseville, Rancho Cordova, Rancho Murietta, Granite Bay and El Dorado Hills; income $70,000 +
- Households with families; primarily female shoppers
Trade Market
The trade area for Sunrise MarketPlace is broken down into two areas consisting of specified zip codes. The Primary Trade Area (PTA) includes Citrus Heights, Orangevale and the northwest area of Fair Oaks.
The Secondary Trade Area includes Carmichael, the southeast area of Fair Oaks, Gold River, Rancho Cordova, Folsom, El Dorado Hills, Granite Bay, and Roseville south of the Galleria Mall.
